Hallmark Keepsake Ornaments

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  • 2013 marks the 40th anniversary of Hallmark Keepsake Ornaments. They were first introduced in 1973.
  • More than 350 new and unique ornament designs are available in 2013.
  • Many consumers tell Hallmark they view Hallmark Keepsake Ornaments as more than just a holiday decoration. Each year as they place their ornaments on their trees, it helps them relive special memories and remember special people and events.
  • According to Hallmark research, the top five reasons for buying and displaying Christmas ornaments are: 1) to commemorate a milestone, 2) to recall a special memory, 3) to represent a child or grandchild on the tree, 4) to one day pass along the ornaments as heirlooms, and 5) to express the individual's personality.

2013 Product News

  • Hallmark offers Keepsake Ornaments that commemorate milestones and nurture memories. In 2013, Hallmark Keepsake Ornaments are celebrating a milestone of their own – a 40th Anniversary.
  • Keepsake Ornaments include ornaments for milestones such as a baby's first Christmas, a couple's first holiday together, and moving into a new home. Ornaments also recognize a variety of special interests and passions, such as cooking, camping, golf, grilling, and occupations such as teaching, healthcare and military service. Relationships are celebrated in many Keepsake Ornaments designed specifically for family and friends.
  • Keepsake Ornaments offer interactive ornaments with games and activities that help build anticipation for the season and start new family traditions.
    • Beginning Dec. 1, turn the dial on "Santa's Hotline" every day until Christmas for updates from the North Pole.
    • All season long, press the button on "Santa Signal" to hear from Santa. On Christmas Eve night, press the "Santa, Stop Here!" button to activate the "Santa Signal" and guide Santa to your house.
    • Set the clock on the "Countdown to Christmas" ornament and watch the time countdown while Santa dangles from the chimney.
    • "Tell Santa" is whisper-activated. Whisper to Santa what you'd like for Christmas, and listen for his response.
    • Open "Santa's Magic Storybook" to hear Santa read a story and see a hidden surprise illuminate.
    • Press the button on "Santa's Spirit Meter" to see the meter illuminate and hear Santa rate your level of Christmas spirit.
  • Many Keepsake Ornaments represent different faith beliefs and relationships.
    • Push the button on "Happy Birthday, Jesus!" to see the candle light up and hear the birthday song before blowing out the candle.
    • Leading up to Christmas Day, press the button on "The Night the Baby was Born" to hear about the reason for the season. Other ornaments include "Let Your Faith Show!," "It All Began in a Manger," and "Promise of Peace."
  • Many ornaments in the 2013 line can be personalized. Several like "Cute Kitty," "Darling Dog" and "Our Family" can be personalized by adding a photo, while others let users record their own messages or write a message.
  • With innovative design and sound, several ornaments bring to life popular music hits, including "Nuttin' for Christmas," "I've Been Everywhere," "We Wish You a Merry Christmas," "Feliz Navidad" performed by Jose Feliciano and "Low Rider" performed by WAR. 
  • Keepsakes' Magic ornaments delight consumers with music, lights and motion.
    • Hear Santa prepare for his Christmas Eve journey as music plays and lights move to the beat in "Snug Fit for Santa."
    • The "Holiday Park" snow globe illuminates as festive Christmas songs play.
    • Hear "Good King Wenceslas" and see the scene illuminate as the train and the steamboat circle around "Steamboat Junction."
  • Leading ladies from popular movies, books and series have a starring role in the 2013 Keepsake Ornament line. "Beautiful Belle," "Tiana's Party Dress," and "Merida the Archer" join "Rainbow Brite," "It's Fun to Be Fancy" Fancy Nancy® and other fairies, ballerinas and princesses which are sure to delight all ages.
  • Current pop culture and classic licensed properties such as Peanuts®, favorite Disney characters, National Lampoon's Christmas Vacation, Animal House™, Office Space™, Happy Days, Mork & Mindy, "The Wizard of Oz," "Gone With the Wind™," "STAR TREK™," and "Star Wars™" are represented in the 2013 Keepsake Ornaments line. 
  • Ornaments kicking off new series in 2013 include:
    • "Cool Icicles," which will feature different festive figures atop an icicle.
    • Each ornament in the new "Santa Certified" series will feature a new toy certified by Santa himself.
    • The "North Pole Trimmers" series will feature different members of Santa's elite tree-trimming team.
    • Each ornament in the new "Heavenly Belles" series is a festive angel "bell" that actually rings.
  • Two ornaments are final in series in 2013:
    • "1225 Kringleville Drive" is the fourth and final in the Kringleville series.
    • "Bob Cratchit and Tiny Tim" is the fifth and final in the Mickey's Christmas Carol series.
  • Several culturally relevant ornaments are available to appeal to Hispanic and African-American consumers.
    • The collection of ornaments includes "Our Lady of Guadalupe," "El Corazón de la Navidad" and "Nació Nuestro Salvador," which are cross and nativity ornaments created in a classic folk wood-carved style, and hear everyone's favorite astronaut from Disney/Pixar Toy Story speak in Spanish when a button is pushed on "¡Buzz Tiene una Misión!"
    • The African-American collection of ornaments available in select stores, include "Baby's First Christmas," "A Cookie For Santa," "Guardian Angel," "Beautiful Angel," and "I Will Trust in the Lord," which plays the song performed by a gospel choir.
  • Cars, motorcycles and trains are again well represented in 2013. The "1955 Ford Fairlane Crown Victoria Skyliner" is 23rd in the Classic American Cars series. Other ornaments appealing to motor enthusiasts include the "1936 GMC® Pickup," the "Bell® Huey® UH-1D® Helicopter," the 2011 Street Glide® Trike" by Harley-Davidson®, the "2037 Steam Locomotive" by LIONEL®.
  • Turn a Christmas tree into a highlight reel with sports-related superstars including Drew Brees, 19th in the Football Legends series, Joe Theismann, James Harrison in his famous pose from the 2009 Pittsburg Steelers Super Bowl win, Shannon Sharpe in both a Denver Broncos and Baltimore Ravens uniform, Marcus Allen in both a Los Angeles Raiders and Kansas City Chiefs uniform, NHL player Bobby Orr, and Nolan Ryan.
  • Keepsake Ornaments again give back in 2013. A donation of $2 from the sale of each "Surrounded by Caring" ornament goes to Susan G. Komen for the Cure®.
  • Keepsake Ornaments and Peanuts bring happiness year-round with a series that debuts a new ornament each month. Starting in July of 2013 with Pigpen and ending in June of 2014 with Snoopy and Woodstock, consumers can celebrate and commemorate a full year with these classic favorites.
  • 2013 Dream Book free app for iPad® – More than 300 of the new Hallmark Keepsake Ornaments can be viewed and added to a Wish List in the digital 2013 Dream Book. The app includes behind-the-scenes video clips featuring Keepsake artists, the latest Keepsake Ornament news, audio samples and 360° views of selected ornaments.

Product History

Christmas trees first appeared in America in the 1700s. Decorated trees were brought to America by Hessians – German mercenary soldiers fighting in the Revolutionary War – but didn't become widely popular until people saw the ornaments brought to America by families emigrating from Germany and England in the 1840s.

In 1973, Hallmark introduced a small line of six glass ball ornaments and 12 yarn figures as the first collection of Hallmark Keepsake Ornaments. The longest-running current ornament series is Frosty Friends, now in its 34th year.

Since the line's inception, Hallmark has introduced more than 8,000 Keepsake Ornaments and more than 100 ornament series. More than 500 local chapters of the national Hallmark Keepsake Ornament Club are active in the United States and Canada.

In Stores

The majority of Keepsake Ornaments are available at Hallmark Gold Crown® stores nationwide. Use the store locator on Hallmark.com to find the nearest Hallmark Gold Crown store.